Course guide
Creative Director AI MasterClass
Give your creative point of view more room to work.
You bring the taste, the context and the creative ambition. Build AI skills around a brief that matters to you, from distinct concept routes to a considered production handoff. In shared live online classes, your own project gives the practice its direction.
USD tuition · Live online
The work you will practice
From an open brief to a clear creative direction
Use a sample brand launch or a brief you are permitted to share. Explore distinct concept routes, compare them against your creative criteria, and connect feedback to an asset register and production handoff that preserves the chosen direction.
- FrameDefine the audience, intended response, brand context and creative criteria before asking for concepts.
- DevelopCompare concept routes, capture feedback and connect revisions to a versioned asset register.
- DirectTest research, concept-development and brand-review handoffs while keeping final creative approval with you.
Is this your next step?
The idea deserves as much attention as the process.
A creative brief can lose its clarity between concept development, stakeholder comments and production. AI becomes more useful when you can explain what good work means: the audience, the intended response, the brand voice and the choices you will reject. Practice turning that judgment into instructions and review criteria your workflow can use.
- You lead a brand, design practice or creative team.
- You want concept exploration to reflect your standards and point of view.
- You need clearer feedback, versions and production handoffs.
Shared live classes. Practice shaped around your work and experience. Your judgment stays central.
Your project outline · No signup required
Your creative direction AI course plan
Choose a fictional brand or a brief you may share. Use the starter prompt, then score each concept route against your own creative criteria. Change one constraint and run it again. Note which suggestions remain appropriate, which drift from the brief and what you would need to approve.
A prompt to start with
Help me develop a creative direction from the sample or sanitized brief I paste below. Use only that material. Do not invent audience research, brand facts, approvals or performance claims. First, restate the audience, intended response, brand voice, constraints and deliverables. If any are missing, list the questions I need to answer before proceeding. Propose three distinct concept routes. For each, explain the organizing idea, how it answers the brief, an example headline and a possible visual direction. Identify what comes directly from the brief and what is your proposed interpretation. Create a comparison table against these criteria: relevance to the audience, clarity, brand fit and feasibility within the supplied constraints. Flag tradeoffs instead of selecting a winner automatically. Finish with a short list of decisions that need my creative approval and any information required for a production handoff. Keep the original brief separate from your suggestions. SAMPLE OR SANITIZED BRIEF: [Paste your material here.]
Before you use the output
- Check that every concept answers the stated audience and intended response.
- Separate supplied brand facts from suggested creative interpretations.
- Identify conflicting feedback and decisions that require your approval.
- Confirm that the chosen direction and version are clear in the handoff.
Your practice can grow from a structured prompt into a connected workflow and, in the full AI MasterClass, a coordinated agent system that carries out longer assignments.
Explore your AI course datesOptional course updates
Keep this AI path in view.
Your project outline and enrollment options are already available above. If you want updates about this focus, make a separate email request here.
A few things to know.
Will this fit the kind of creative work I lead?
The exercises use your experience, creative priorities and a suitable project as context. You might work on a brand launch, campaign concept or design brief. You learn alongside other participants in shared live online classes; this is not private creative consultancy.
How does Crash Course compare with Full Course?
Crash Course covers the same curriculum in a more concentrated format. It is designed for learners with some exposure to AI who need less time to get up to speed on the fundamentals. Full Course gives more live time to the fundamentals and practice. Both teach the same curriculum and project progression.
What makes the full AI MasterClass the most valuable option?
The Capstone is what the training builds toward: a coordinated agent system that can execute structured tasks for hours, including suitable work overnight. You practice roles, handoffs, task queues, checks and approval points so the system extends your capacity beyond individual prompts. It is available only with the full AI MasterClass.
Is the class mainly about generating images?
The curriculum focuses on creative briefs, concept reasoning, brand voice, feedback, asset review and production handoffs. You practice with Claude, OpenAI, Gemini and Open Source options across every class level.
Can I take the AI Capstone on its own?
No. Choose the 2-Day AI Intro for $1,697, the 5-Day AI Intensive for $2,697, or the 10-Day AI MasterClass for $9,197 USD for one participant. Only the AI MasterClass includes all 2 Intro days, 5 Intensive days and 3 Capstone days. Group rates are available for 2–500 participants in the same class and schedule.
Do I need to bring confidential client work?
No. Use a sample brand, a fictional brief or material you have permission to share. The useful starting point is a clear creative question and the criteria you would use to review the result.
Can we enroll as a group?
Yes. Book up to 500 participants per order. Six per-seat tiers apply to each class and schedule. Card payment applies to 1–20 seats; verified wire applies to 21–500 seats across the order. Payment is in full.
What if our plans change?
Cancel before your purchased program starts for a full refund. After the start, missed-day, transfer, repeat-day and AI MasterClass upgrade-credit rights apply under the full policy. Cash refunds after the start apply only to days OnlineCourse fails to deliver.